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PruHealth and ThoughtFaqtory deliver healthier interactive lifestyle online

Pruhealth UK

Award-winning health insurance provider uses the Adobe Flash Platform to create a unique interactive online service empowering customers to lead healthier, happier lives.

A new take on healthcare
For many people, the concept of wellness is relegated to an occasional visit to the doctor at the first sign of illness or for an annual check-up. But with climbing insurance premiums — particularly for employees who make contributions to employer-sponsored plans — and frequent coverage from news outlets about the dangers of an unhealthy lifestyle, more citizens are rethinking their approach to healthy living.

Pruhealth Screenshot

“We’ve always viewed ourselves as a leader and innovator in the insurance industry,” says Paulo dos Santos, CIO at PruHealth. “Encouraging and rewarding our customers with discounted premiums and other services for living a healthier lifestyle would certainly distinguish us from our competitors. We needed to create a unique program to deliver that message. Adobe software and technologies proved to be the most logical choice to achieve that goal.”

Working with our business applications development team at ThoughtFaqtory, PruHealth adopted the Adobe Flash Platform, including Adobe Flex Builder, to create an interactive online, incentive-based curriculum that encourages physical activity, healthy eating, and smoking cessation among the many ways for customers to earn redeemable points and valuable rewards. The challenge for us was to build a rich experience, that was easy to use, enjoyable to work through and be able to retain the users interest throughout the completion of the health and fitness goals process.

Pruhealth Screenshot

With the Adobe Flash Platform, PruHealth provides customers with richly detailed and dynamically animated graphs and charts, giving them a comprehensive understanding of how their habits affect their health and wellness.

Leveraging the Adobe Flash Platform and Adobe Flex Builder 3, PruHealth delivered its innovative online Vitality Interactive application, a secure online portal to accompany the long-standing Vitality Program. The dynamic portal features a range of interactive wellness tools that enable customers to create their own health and fitness goals and timelines.

“With the Adobe Flash Platform, we created a richly animated site that brings a unique visual perspective to show customers how their daily habits contribute to their overall health and wellness,” says Greg Peringuey, development manager for PruHealth Online.

The application provides customers with a questionnaire about their current lifestyle choices—exercise habits, calorie intake, and lifestyle choices, among many others. They can watch as rich-media charts and graphs update instantly with their answers to paint a comprehensive picture of lifestyle changes they can make to live healthier, and save money.

The full Adobe Success Story is available here.

ThoughtFaqtory’s mobile development services

Mobile devices

ThoughtFaqtory originally offered development services on Adobe Flex and AIR platforms. We have created many great experiences for small to large corporations in the USA, Europe and South Africa.

At the end of last year, we decided to embark on offering services in the mobile space. The type of platforms we currently develop for are iPhone, iPad, Android and Adobe Flash Platform for mobile devices. We actually have a few iPad’s floating around the office. Another technology we are looking forward to this year is AIR for Android, Flash Player 10.1 for mobile devices and Flex Mobile Framework (codenamed Slider). This is very exciting, because it allows our company to leverage existing ActionScript 3 skills and apply them to mobile devices.

We forsee that from 2010, there is going to be large demand for development of custom software solutions on mobile devices. A number of our team members are currently working on iPhone and iPad solutions for products that already have a web presence. Many companies are creating mobile experiences from existing products that are already available to the public. Then there are the products exclusive to mobile devices such as Foursquare and Gowalla, these types of products require location-based services function correctly.

ThoughtFaqtory is looking forward to this year as the mobile development space heats up.

See you at Net Prophet 2010 event on the 13th May 2010, Mutual Park, Pinelands, Cape Town.

Adobe Flash, One Web, Any Screen

Flash brings the web to life: One web, any screen: See Flash on the new Dell 5 tablet, Dell 12 smartbook (Latitude Xt2), Palm Pre, Nexus One, Motorola Droid, and HP mini 311 netbook.

Lets help Adobe

If you follow any of the Adobe guys involved in Flash and AIR on Twitter, you may have come across a few tweets regarding improving Flash 10.1 and AIR 2.0.

It is pretty simple process, just follow these steps:

Also, please spread the word on Twitter – Improve Flash 10.1 & AIR 2.0 via Beta 2 http://bit.ly/cty7Nm READ & RT #Flash #AIR #QUALITY

Flex 4 beta in a Week on Adobe Developer Connection

If you are a Flex developer or wanting to learn Flex, i highly recommend you look at Adobe’s video training course called Flex 4 beta in a Week.

The course is broken up over 5 days as follows:

Day 1 – Exploring the basic, Introducing object-orientated programming and Understanding components and layouts
Day 2 – Handling events, Validating and formatting data, Navigating application content and Animating components and states
Day 3 – Controlling text display, Controlling visual display and CSS and Skinning Spark components
Day 4 – Extending events, Accessing remote data and Creating a typed data model
Day 5 – Displaying data with the DataGroup container, Displaying Data with the DataGrid control and Deploying Flex and AIR Applications

Seasoned Flex developers may only find some of these areas useful, such as the Skinning Spark components and Displaying data with the DataGroup container (Coming soon).

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