PruHealth and ThoughtFaqtory deliver healthier interactive lifestyle online

Award-winning health insurance provider uses the Adobe Flash Platform to create a unique interactive online service empowering customers to lead healthier, happier lives.

A new take on healthcare
For many people, the concept of wellness is relegated to an occasional visit to the doctor at the first sign of illness or for an annual check-up. But with climbing insurance premiums — particularly for employees who make contributions to employer-sponsored plans — and frequent coverage from news outlets about the dangers of an unhealthy lifestyle, more citizens are rethinking their approach to healthy living.

“We’ve always viewed ourselves as a leader and innovator in the insurance industry,” says Paulo dos Santos, CIO at PruHealth. “Encouraging and rewarding our customers with discounted premiums and other services for living a healthier lifestyle would certainly distinguish us from our competitors. We needed to create a unique program to deliver that message. Adobe software and technologies proved to be the most logical choice to achieve that goal.”

Working with our business applications development team at ThoughtFaqtory, PruHealth adopted the Adobe Flash Platform, including Adobe Flex Builder, to create an interactive online, incentive-based curriculum that encourages physical activity, healthy eating, and smoking cessation among the many ways for customers to earn redeemable points and valuable rewards. The challenge for us was to build a rich experience, that was easy to use, enjoyable to work through and be able to retain the users interest throughout the completion of the health and fitness goals process.

With the Adobe Flash Platform, PruHealth provides customers with richly detailed and dynamically animated graphs and charts, giving them a comprehensive understanding of how their habits affect their health and wellness.

Leveraging the Adobe Flash Platform and Adobe Flex Builder 3, PruHealth delivered its innovative online Vitality Interactive application, a secure online portal to accompany the long-standing Vitality Program. The dynamic portal features a range of interactive wellness tools that enable customers to create their own health and fitness goals and timelines.

“With the Adobe Flash Platform, we created a richly animated site that brings a unique visual perspective to show customers how their daily habits contribute to their overall health and wellness,” says Greg Peringuey, development manager for PruHealth Online.

The application provides customers with a questionnaire about their current lifestyle choices—exercise habits, calorie intake, and lifestyle choices, among many others. They can watch as rich-media charts and graphs update instantly with their answers to paint a comprehensive picture of lifestyle changes they can make to live healthier, and save money.

The full Adobe Success Story is available here.